Tech giants’ AI rush
In Hollywood, the two firms Meta and google are willing to spend fortunes of money to enhance their AI models on video as Bloomberg found. Believing in a bright future of AI video generation activity, they risked tens of millions dollars and have no guaranteed outcome return from the discussion.
This can be attributed to a desire for growth in innovative products and collaborative outcomes.
While major streaming platforms like Netflix and Disney have denied compromisi to give up their content, thevi have said that they are ready to cooperate in other ways. Another example with regard to shows is Warner Brothers Discovery – it is ready to license its programs to a certain extent.
Licensing authorities have been drawn into a race in the offering of media licenses
This event gives some indications that what may appear to be a dynamic of competition in the arms race between AI corporations. News Corp and OpenAI went ahead, signing a deal to have news content for ChatGPT as agreed in the coming several years. Meta is also reportedly planning to negotiate with the publishers directly for “information, photos and videos” with the aim to feed is AI algorithms.
Hollywood’s concerns about AI
However, Bloomberg also add that, Hollywood studios may be reluctant to such an agreement. While there is without doubt many companies push for new AI editing technologies, the entertainment industry is rightfully concerned about how these companies could use their creative work. One more case of such conflict recently emerged in public with Scarlett Johansson accusing OpenAI of pilfering her voice for the “Sky” colleague in ChatGPT. OpenAI said it never attempted to replicate his voice, something that it failed to do despite using various samples as input, but it did not expound on an unclear tweet by one of the company’s directors, Sam Altman.
