A month ago, no one could have predicted that the tablet market would reinvent itself with the launch of the Nexus 7, the partnership between Google and ASUS. Before that, after any launch, store shelves remained unchanged, as the level of competition was based so on technology. Leaving the Kindle Fire aside, which so far is officially sold only in the US – although we await the entry of this powerful publishing market still in 2012 in tupiniquins lands – the device that revolutionized the tablet market in the world, was even the Nexus 7. The Google and ASUS tablet impresses by being the perfect blend of high technology and unbeatable price. Now, if we take into account the recent rumors, the tablet market will change completely in the next six months,leaving the Nexus 7 in memory as a distant precursor. Should we wait to buy a tablet?

According to Engadget, not only will Apple launch the iPad mini for just under €250 ,but Microsoft plans to market its Nexus 7. Prices have dropped so much and tablets have become super affordable, making even if you’ve never intended to have one, you’ll end up wondering, “why not?”.

The Surface tablet is just the tip of the iceberg. We will also have available the iPad mini for about 250 €, the Kindle Fire 2, which will be displayed at the same time as the iPad mini and probably the Nexus 10″, all costing about 250 €. Apparently, the values of entry of these products in the Brazilian market should be lower than those of the products already existing in the national stores, so they will continue to be competitive.

Faced with this situation, major manufacturers such as Samsung and ASUS will not remain unmoved. Undoubtedly, cheaper versions of the top-of-the-line tablets of these companies will be released. For example, ASUS Transformer Prime and Galaxy Tab 7.7.

All this puts the Nexus 7 in a very good position. To date, studies indicate that more than 600,000 copies of the device have been sold since July 15; it is expected that during August and September these figures should increase to 1.1 million and 1.2 million, respectively. With the competition coming up, no one knows how long Google will keep this pace. Certainly, the launch of the 10-inch Nexus will help, but the Jelly Bean won’t be the strong point of sales if we consider the competition comes with the new, cheaper iPad mini, and the first Windows 8 devices.

For consumers, even the staunch Android fans, new and cheaper tablets can be great news. But on the other hand, it has never been harder to buy a tablet. If you are considering buying a Nexus 7, I recommend you wait a few months. Well, even if you’re thinking of buying an ASUS Transformer Prime, I’d say be a little cautious. Big, innovative technologies are about to arrive at low prices, so you have no reason to rush. “The future belongs to God”, but it will surely be great: we can imagine a new era in which tablets will be accessible to all.

What do you think? Do you agree with me? Do you plan to book for a cheap tablet in particular?


Cell phones
Google Nexus 7